![]() Our free mutual action plan template includes the following key sections: Simply put: creating a mutual action plan with a buyer makes the close process easier, shortens the sales cycle, and increases your win rate. A mutual action plan drastically reduces ambiguity, improves buyer-seller communication, and helps remove the late-stage roadblocks that may result in deal delay or cancellation. This ensures your sales team aligns with the buying team. Mutual action plans lay out a step-by-step process from statement of intent to close that both the buyer and seller agree upon and can consult at all times. This document defines that success as agreed upon by both the buyer and seller, enumerates the major milestones of the buying process from informal agreement to closed-won, and, most importantly, lists everything both the buyer and the seller must do to achieve the success they’ve defined.Ī mutual action plan is also known as a mutual plan, work-back plan, joint execution plan, mutual close plan, sequence of events, or MAP. ![]() ![]() A mutual action plan (MAP) is a documentation of the collaboration between buyer and seller as both parties work together toward their shared success.
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